Sports Marketing

The Role

As the Sportsbook Coordinator – Swedish Speaking, you will be assisting the Sportsbook Team with creative copy for the website, aimed at engaging players with intriguing sports related content, as well as coordinating LegolasBet’s marketing campaigns. You will be responsible for creating blogs and exciting content with reference to our live games streaming, supporting our campaigns.


Personality Profile

You are enthusiastic and organised, with a passion for marketing our sports products.  You are in-the-know of the popular games of the moment. You are intuitive of what the audience needs to know and how they prefer to consume it. You are detail oriented and pride yourself in your creative capabilities. You enjoy thinking of new ways in which LegolasBet’s marketing campaigns will stand out and appeal to our customers.


Job Description

  • Responsible for the formation and execution of the daily sportsbook ‘’playbook’’ – e.g. all betting, graphical and support content on the company’s Sportsbook brands and channels.
  • Ensure that the content associated with all our sportsbook promotions is executed in line with the content management strategy.
  • Pro-actively analyse content trends.
  • Ensure that all content is accurately, efficiently translated and correctly prioritized.
  • Execute the needs of the Sportsbook Manager and the Sportsbook Team, using CMS tools, Translation tools, Imagery tools, UX improvements etc.


Preferred Experience & Qualifications

  • Preferably 2 years’ experience in IGaming with experience in content and campaigns related to sports and sporting events.
  • Meticulous attention to detail.
  • Copy writing skills and SEO knowledge would be an asset.
  • Fluent in both Swedish and English with excellent written and verbal communication skills.
  • Competency in SEO, HTML and CSS language preferred.
  • Proven ability to take ownership of a promotion/campaign from conception to completion.


What awaits you here at LegolasBet:

  • A creative work environment in a beautiful office space
  • Lavazza coffee and fresh fruit
  • Fun team events 
  • Discount Partners 

Apply Today!

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